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Cool or Not – Dwell Retailer Furniture Shop

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Dwell is a retailer of furniture in the United Kingdom  The company was originally established in 2002 as Dwell Retail Ltd., and opened its first store in London the following year. After falling into administration, it was re-established in July 2013. The company was acquired by British retail group DFS in August 2014.

Founded by Aamir Ahmad, Sean Galligan and Dave Garrett, Dwell began trading with a single store in Balham in 2003. It grew across London, with stores in Balham, Islington, Kingston, Richmond, Tottenham Court Road and Westfield.

In 2010, the company received £5m in funding from Key Capital Partners. The company announced plans to expand to 60 stores and 20 concessions across the UK within five years, and opened a flagship store on Tottenham Court Road. By the end of 2010 the company had 24 stores, including a concession in House of Fraser, and had locations across UK including Birmingham, Cardiff, Manchester and Glasgow.

In November 2012 the founders left the business and a new management team was installed by Key Capital Partners. On 20 June 2013, Dwell Retail announced that they had ceased trading with immediate effect, and all 24 stores plus the concession outlet were closed.

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